Feature Friday: Wayfair Customer Spotlight

Wayfair spotlight: real-world Rise + Synthesia

Go behind the scenes with Wayfair’s Aneela Saghir in our first Customer Spotlight. In this session, we unpack her journey with Synthesia, how she designs context-rich microlearning, and the way she embeds video seamlessly into Rise courses.

Here's what you'll learn:

• Aneela’s workflow: A problem-centered, ADDIE-based approach; when to use (and not use) avatars; bookending with short presenter moments; leveraging brand kits, stock media, and screen-record + zoom effects; and publishing via the Synthesia embed for easy updates.
• Practical design tips: Reduce cognitive load (short 15–30s scenes, minimal on-screen text), keep voices familiar (personal/AI voice for continuity), add subtle effects for emphasis, and use Player analytics to iterate.
• Impact & what’s next: How this blend improved adoption (e.g., stronger conversion on a rewards program) and what Aneela’s exploring next with interactivity, quizzes, and dialogue/coaching scenarios.

Review this session and apply these tips when you start integrating Synthesia videos into your Rise courses!