Feature Fridays: Variables

Automate personalized video creation using variables and templates.

• About this Session

Discover how variables make personalized video creation scalable. In this Feature Friday session, we break down the what, why, and how of using variables in Synthesia to dynamically customize your video content using text, media, and even avatars. Whether you're creating one-off videos or generating thousands in bulk, variables let you do it faster, smarter, and at scale.

Here's what you'll learn:

• What variables are and why they matter: Learn how you can use placeholders like {{name}} or {{location}} to personalize your videos at scale.
• 3 ways to use them: Use variables in-app with our Bulk Personalization tool, or connect them via API or Zapier to create automated workflows.
• Live demo: Watch a full walk-through of how to build a variable-powered video using a Google Form, including text, avatar, and media swaps.

Review this session to start personalizing video at scale with variables.