Craig Watson

Craig Watson is VP of Product at Synthesia, where he leads the development of AI-powered video products used by leading global enterprises. A seasoned product leader, entrepreneur, and two-time founder, Craig has over 15 years of experience building and scaling technology companies. He previously co-founded Soundwave (acquired by Spotify) and Retro Patents, and is passionate about applying frontier AI to create impactful, user-centric products.

Blog posts by Craig Watson

Synthesia
Introducing Roleplay Sessions: Interactive Coaching and Practice with Avatars
Today, we’re introducing Roleplay Sessions, the first of a new category of AI-powered conversations powered by our upcoming Sessions platform that helps people work better. We’re starting with roleplays: helping people practice critical conversations and get personalized coaching.
Craig Watson
July 22, 2026](/content/post/introducing-roleplay-sessions-interactive-coaching-and-practice-with-avatars/index.html)

Synthesia
Why the AI era demands a barbell approach to product development
AI is reshaping product development at Synthesia. Discover the barbell framework, where exploration and craftsmanship replace engineering constraints, and taste becomes the new competitive advantage.
Craig Watson
June 12, 2026](/content/post/why-ai-era-demands-barbell-approach-product-development/index.html)