Sasa Markota

Head of Product & Privacy, Legal

Sasa Markota is the head of product and privacy in the legal team at Synthesia. He leads initiatives that harmonize product innovation with data protection standards, ensuring our AI-driven video solutions comply with global regulations like GDPR and the forthcoming EU AI Act. With over seven years of legal experience supporting IT enterprises, Sasa specializes in translating complex legal frameworks into actionable strategies that facilitate responsible AI development.

Blog posts by Sasa Markota

Synthesia

Translating responsible AI principles into practice with our new AI Governance Portal

At Synthesia, we have always believed that building AI responsibly means embedding governance from the ground up. Before clear regulatory frameworks or technical standards emerged, we were already considering how fairness, safety, and accountability play a role in the way we develop and deploy our technology.

Sasa Markota

June 5, 2026](/content/post/our-new-ai-governance-portal/index.html)

Synthesia

Scaling Avatars adoption responsibly with our new Avatar Governance Framework and Policy Template

As more companies create avatars of their employees, including of senior executives, there's a gap in the market for policies covering how those likenesses are generated, used, or retired. Today, we are publishing two resources to address this need, which we hope will form the basis for a stronger governance framework for digital replicas.

Sasa Markota

April 16, 2026](/content/post/scaling-avatar-governance-framework-and-policy-template/index.html)