# How to save up to 50% on voiceover budgets

Learn how an international benefits consultancy could stop using voiceover actors.

### up to 50%

of voiceover budget saved

### 12

language versions

In this case study, you'll learn how a senior consultant at an international benefits consultancy used Synthesia to create financial educational webinars in multiple languages, saving up to 50% on their voice over budgets.

**Industry**: Service  
**Headquarters**: USA  
**Company size**: Enterprise: 1000+

## The Challenge

To help educate clients on financial wellness, the senior consultant and his team create narrated PowerPoint webinars as part of their consulting service for clients around the world.

**The process of creating a webinar looked like this:**

1. The team would create slides and write scripts for the webinar.
2. The material was then sent to a translation agency and translated.
3. A contracted voiceover artist narrated the content in the relevant local language, and the voice recordings were manually synced with the PowerPoint presentation.

**Although the end result met the goals of the consulting team, the process was labour intensive and had some limitations:**

- **Lengthy production:** It was time-consuming to go back and forth with the voiceover artists.
- **Cost:** The costs of translation and voiceover actors were high.
- **Lack of flexibility:** It was difficult to update a video once it was created because the consultants had to go back and find the same voiceover artist to re-record entire segments.

## The solution

With Synthesia, the team now creates their webinars without relying on third-party voice-over providers, making content production cheaper, easier and faster.

**Here are 3 things the team values most:**

- **Easy to use:** Synthesia is simple and user-friendly, so that anyone can create the videos themselves - even without prior experience in video editing.
- **Flexibility:** Once created, a video can be easily updated at any time, without having to start from the beginning.
- **Cost**: Compared to hiring actors, studios and video equipment, Synthesia is cost-efficient, flexible and scalable.

> **_When we saw the demo it immediately piqued our interest. We got an idea of how we could use it for our webinars on financial wellness._** \- Senior Consultant

## The results

Using Synthesia, the team streamlined the video creation process, which has resulted in:

- **Cost savings**: Up to **50% of the budget is saved** compared to hiring voiceover actors.
- **Scaled localisation:** Ability to quickly create **12 language versions** without having to resort to expensive VO artists.
- **Increased engagement**: Using different AI avatars to guide the viewer through the webinar makes the content more dynamic and personable.

> **_Synthesia allows us to be flexible and update the content easily. We can change words and re-record small sections at any time. And the diversity of AI avatars is a great added bonus_**. \- Senior Consultant