# How Berlitz creates language training videos 70% faster

We interviewed Nicolas Potel, Director of Learning Experience, and Trent Hoy, Learning Experience Manager, on their use of Synthesia to create over 1700 short AI-videos for their online French courses.

### 70%

Time saved.

### 1700+

Micro videos created in 6 weeks.

### 66%

Reduction in production costs.

Berlitz is a global leader in language education and leadership training, known for innovative learning methods since 1878. With a presence in over 70 countries and courses in 50 languages, Berlitz serves millions of learners worldwide.

**Industry**  
Education

**Headquarters**  
US

**Company size**  
Enterprise: 1000+

### Industry Context

Language education providers are scaling digital content for global learners. Live instructor videos are costly and slow to produce, making it difficult to build and maintain a broad course library.

### The Challenge

Berlitz grappled with the issue of effectively scaling their video production for online language courses. The initial approach of instructor-led videos was burdensome and resource-intensive. A few significant obstacles included:

- **Flexibility:** Updating studio-shot videos is difficult and time-consuming, often requiring additional resources to recreate them.
- **Cost:** The expenses involved in gathering a diverse range of talents were enormous.
- **Scalability:** Due to the high number of required videos, the live filming model was not feasible.

> **_We used to film videos by flying instructors from all over the world to one location, which was time-consuming and expensive._** - Nicolas Potel, Director of Learning Experience

### The Solution

With Synthesia, Berlitz now enjoys a robust, scalable video creation process.

The team starts by scripting and recording lines with an instructor. These voice recordings are then uploaded to Synthesia, paired with a custom-made brand template, an Avatar and transformed into a finished video.

**This is what a final video course experience looks like 👇**

Berlitz Example: French course video activity - YouTube  
Tap to unmute

[Berlitz Example: French course video activity](https://www.youtube.com/watch?v=pHo0VJF6DJA) [Synthesia](https://www.youtube.com/channel/UC0Rqs6pyPoGaMT5HFMFdslg)

**Here's what the team values most:**

- **Flexibility:** Once created, a video can be easily updated at any time, without having to start from the beginning.
- **Diversity and inclusion:** A diverse range of 140+ avatars with new ones being introduced on a weekly basis.
- **Voice upload:** Along with the large set of AI voices available, the ability to upload audio is a crucial feature for the team's specific use case.

> **_Using Synthesia to save production time allows us to focus on creating a better learning product._** - Trent Hoy, Learning Experience Manager

### The Results

The transformation has been nothing short of phenomenal. Here are some impressive results achieved:

- **Time savings:** Production time for 1700 (!) micro videos was reduced by 70% from 3-4 months to just 6 weeks.
- **Improved workflows:** Resource allocation went from a full-time team of 6 down to only 2 members.
- **Cost savings:** Using Synthesia reduced the production cost by a factor of 3.

> **_Synthesia helps establish a human connection in the absence of a real person, motivating learners throughout the learning process._** - Trent Hoy, Learning Experience Manager

As Berlitz moves forward, they're excited about the potential of AI video in further diversifying and scaling their digital learning experiences.