# How Criteo uses AI video for newcomer onboarding

We spoke with Rafael Badell, Learning Creative Designer at Criteo, who shared how he utilized AI video to revamp Criteo's onboarding training.

### Under 2h

to create training videos.

### 50

created in less than 6 months.

Criteo is a publicly listed global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its leading ad-technology allows advertisers to launch multichannel and cross-device marketing campaigns in real time.

**Industry:** Software  
**Headquarters:**   
**Company size:** Enterprise: 1000+

### The challenge

Rafael's first task as a Learning Designer at Criteo was to update the company's employee onboarding program. The program was in a good place, but the team felt it needed a fresh look. The training included quizzes, short texts, and videos.

However, updating the videos proved to be quite difficult due to the following reasons:

**Time-consuming:** Working with outside vendors took too long, and Rafael needed to produce the onboarding training quickly.

**Lack of flexibility:** If the need for updates were to arise, changing the existing training videos would be challenging and would require more time and resources to create new ones.

**Costly:** Paying an external vendor to reshoot all the introductory videos would have been expensive.

### The solutions

Using Synthesia, Rafael receives a script from a Subject Matter Expert, gathers all the brand assets, and adds additional content to the scenes. He then selects an avatar, and voila – the video is ready to be generated and uploaded to Criteo's LMS.

**Here’s an example of what a final training video looks like** 👇

[Example Video: The Power of Healthy Advertising](https://www.youtube.com/watch?v=H3MDv-Zzssk)  
**Synthesia**

**Here is what Rafael values most about Synthesia:**

**AI script generator:** Script writing is the most time-consuming part of creating training videos. Synthesia's AI script generator speeds up this process, helping Rafael finalize a script faster.

**Consistency:** After Rafael has created all his brand assets, he can easily incorporate them into his videos, ensuring a consistent look and feel that enhances the learning experience.

**Custom Avatar:** Using a custom avatar in the onboarding training adds a personal touch to the entire experience, making it more engaging.

> **_Using AI video in our training aligns well with our identity as a modern high-tech company that is making significant advancements in the advertising space._** \- Rafael Badell, Learning Creative Designer

### The results

With the help of Synthesia, Rafael was able to single-handedly revamp the entire onboarding training experience, leading to some impressive results:

**Efficient video production:** Rafael can now create a training video in under 2 hours. He successfully updated the entire Criteo onboarding course in less than 6 months.

**Scalable video creation:** Rafael has personally worked on approximately 50 videos. Whenever there is an urgent need for a training video, he can quickly use Synthesia to create the content.

**Positive feedback:** Training attendees reached out to Rafael and expressed their excitement about the video quality during their training sessions.

> **_I felt comfortable using Synthesia right from the beginning. It is incredibly easy and fast. It greatly assists me in maintaining design consistency and allows for quick content updates._** \- Rafael Badell, Learning Creative Designer