# How Evonik creates training videos in multiple languages 80% faster

We spoke with Marco Samland, COATINO® Campus Manager of one of Evonik’s learning and information platforms that has over 5,500 users. Marco told us how he leverages AI video to create engaging e-learning content and drive digitalization within Evonik.

### 80%
time savings

### 3
languages

Evonik is a leading company in the field of specialty chemicals. It operates in over 100 countries worldwide and employs more than 33,000 people.

**Industry**  
Research  
**Headquarters**  
Germany  
**Company size**  
Enterprise: 1000+

## The Challenge

Marco's mission is to drive digitalized learning for thousands of COATINO _®_ users on a global scale. To achieve this, he constantly seeks to create engaging training content that delivers business value for the learner.

As video-based content is much easier to digest than text-based content, it has become an increasingly popular format for training.

**However, producing video content on a global scale comes with some limitations:**

- **Time consuming:** While Evonik has its own studios, producing a video is time-consuming and requires a lot of planning.
- **Difficult to localize:** Localizing video content can be expensive and tedious, particularly when you need to record voiceovers in multiple languages.
- **Untrained cast:**  Not all Evonik subject matter experts are at ease in front of the camera and often lack the time.

> **_Not everybody feels comfortable reading from a teleprompter. Some need several takes before the video is ready to use. The results are great, but it is a time-consuming process._** \- Marco Samland, COATINO® Campus Manager

## The Solution

Using Synthesia, Marco can create training and informational videos at scale. He uploads the relevant script (including translations) to Synthesia, edits his custom-made template, populates it with content, and voila! The training video is complete.

**Here’s what Marco values most about Synthesia:**

- **Auto-generated subtitles:** This feature provides the ability to make training videos more accessible to learners, accommodating their specific needs.
- **Custom Template:** Corporate design is of utmost importance at Evonik. Synthesia provides custom templates that perfectly align with the brand and enable quick video creation.
- **Diversity of avatars:** With a broad range of 140+ avatars, Marco can localize his content to all relevant markets.

> **_Synthesia is very intuitive. It's similar to working in PowerPoint, but the result is a high-quality video with avatars and automated captions._**\- Marco Samland, COATINO® Campus Manager

## The Results

Although Synthesia is a relatively new addition to Marco's toolbox, it has already proven to be impactful.

**Localised videos:** By using Synthesia, Marco is now creating content in several languages, including German, English and Chinese.

**Video at scale:** The team can now create several videos a day and has already built a sizeable library of e-learning videos.

**Time savings:** Marco saves over 80% of the time by using Synthesia instead of a video studio, taking only 5-10 minutes to create a 2-3 minute video.

> **_Synthesia is a great tool for differentiating when it comes to providing training or informational content. It is an innovative and engaging way to connect._** \- Marco Samland, COATINO® Campus Manager