# How JELD-WEN increased training output and learning engagement 8x with AI video

We interviewed Doug Canfield, Senior Learning and Training Manager at JELD-WEN, Inc. He shared how JELD-WEN is using Synthesia to scale internal and external product training, drastically reducing production and maintenance time while significantly increasing content output.

### 8x
increased learner engagement

### 80%
time saved updating training

### 8x
faster content production

JELD-WEN, Inc. is a leading global manufacturer of windows and doors, with around 16,000 employees across 15 countries. Headquartered in Charlotte, NC, the company serves residential and commercial markets with a strong focus on quality, innovation, and sustainability.

#### Industry
Manufacturing

#### Headquarters
US

#### Company size
Enterprise: 1000+

### Industry Context
Building material manufacturers face pressure to train large frontline teams while controlling costs. Manuals and presentations are too slow to produce and rarely hold employee attention.

### The Challenge
Doug plays a key role in developing training for new sales hires and educating customers on product offerings. Despite successfully delivering live training webinars, Doug and his colleagues faced persistent challenges:

- **Time-Intensive Content Creation:** Each webinar recording and editing cycle took up to 3.5 hours to complete.
- **Duplicate Work When Updating Content:** Any small product change meant a complete re-recording and re-editing cycle.
- **Limited Capacity to Scale:** High production demands limited the team's ability to create new content or respond quickly to evolving product updates.

> **“We were probably looking at upwards of three and a half hours to complete a training webinar.”**– Doug Canfield, Senior Learning and Training Manager

### **The Solution**
With Synthesia, the team can now streamline video creation by uploading PowerPoint decks, attaching speaker notes, and easily generating videos with AI avatars.

What Doug values most about Synthesia:

- **Ease of Use:** The platform is intuitive, allowing Doug and his team to adopt it quickly without requiring extensive training.
- **Seamless Maintenance:** Updates can be made easily by adjusting speaker notes or slides, then regenerating the video — often in under 30 minutes.
- **Enhanced Engagement:** Visual animations like timed bullet point reveals and text highlights keep learners focused on what's being discussed in real time.

> **“With Synthesia, I can modify, regenerate, and re-upload training content within 30 minutes instead of spending an entire day.”** – Doug Canfield, Senior Learning and Training Manager

### The Results
Doug changed how training content is created at JELD-WEN, increasing output and serving 1,500 – 2,000 learners faster and more effectively:

- **Training Output Increase:** Doug increased training output by around 8x, creating ~100 Synthesia-based modules in just six months compared to 15–20 modules over two months recording webinars.
- **Time Savings on Maintenance:** Updating existing training modules, previously a full day's task, now takes as little as 15–30 minutes — reflecting an ~80% time reduction.
- **Engagement Increase:** Switching from webinar recordings to short AI videos led to an 8x increase in learner engagement, measured by the number of trainings completed.