How Premier Inn uses AI video to transform internal comms across hotel teams

How Premier Inn uses AI video to transform internal comms across hotel teams

Premier Inn Germany is part of the Whitbread Group, a UK-based hospitality company with nearly 900 hotels. The German branch is rapidly expanding, delivering high-quality, affordable hotel stays. With a diverse, multilingual workforce, effective communication is key to operations across locations.

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"Even though it's AI-generated, there's a lot more feeling behind it, whereas 50-page PowerPoint presentations have no chance."
— Tracey Danielson, Business Change Executive

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