How SAP uses AI video to streamline internal video asset creation

SAP is a global leader in enterprise application software, helping companies of all sizes and industries run at their best. Headquartered in Walldorf, Germany, SAP supports over 400,000 customers in more than 180 countries. Its solutions drive business operations in areas like finance, logistics, HR, and customer experience.

Industry

Software

Headquarters

Germany

Company size

Enterprise: 1000+

"The process of introducing Synthesia was quite seamless and quick to introduce to our team."

Niraj Singh
Head of SAP Experience Garage

More customer stories

Merck x Synthesia
For the world's oldest pharmaceutical company, the problem was never ideas. It was getting them to more than 60,000 people, across dozens of countries, in their own language. Synthesia changed that — and unlocked something nobody had planned for.
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Carlsberg takes supply chain training in-house with AI video
We spoke with Polina Ananina, Senior Manager Integrated Supply Chain Group Capabilities at Carlsberg, about bringing video production in-house, making it accessible to anyone in the business, and getting training to a global supply chain workforce faster, everywhere, in every language.
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How Sky Italia Digitizes Learning Paths to Accelerate New Product Launches by 4x
We interviewed Cristina Sangiorgi, Senior Manager, Learning & Development, Sky Italia. She shared how Sky Italia is leveraging AI video to fully digitize workforce training, accelerate onboarding, and ensure customer-facing teams are always aligned with the latest product launches — ultimately leading to more engaging customer experiences.
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