How TTEC cut video production time by 70%
How TTEC cut video production time by 70%
We spoke with Nathan Telford, Senior Media Supervisor at TTEC. He and his team use Synthesia to create compelling e-learning videos for TTEC's clients and internal workforce.
2000
videos in less than a year
70%
time savings per video
4
different languages
TTEC is one of the largest, global CX technology and services innovators for end-to-end, digital CX solutions. The Company delivers leading CX technology and operational CX orchestration at scale.
Industry
IT Services
Headquarters
US
Company size
Enterprise: 1000+
Industry Context
Customer experience firms must train internal and client teams rapidly across languages. Outsourced voiceover and rigid formats are expensive, slow, and hard to keep fresh.
The Challenge
Creating and sustaining engaging e-learning video content was a constant challenge for Nathan's team. They worked a lot with external voiceover artists, which came with some drawbacks:
- Lack of Flexibility: Updating content from outsourced voice-over professionals proved to be difficult, often resulting in the need for re-recordings.
- Time-consuming: The production process took time since iterations would require additional recording.
- Hard to localise: Localizing content for TTEC's global audience requires sourcing voice-over actors for each language, which is not only time-intensive but also costly.
The editing and maintenance process of professionally voice-over recorded content has been our biggest bottleneck. We needed something faster, easier, and more flexible.
— Nathan Telford, Senior Media Supervisor
The Solution
With Synthesia, TTEC was able to streamline its e-learning video production process. The team now creates and edits short introduction and definition videos with ease.
This is how they go about creating e-learning videos today:
Instructional designers provide the script that Nathan uploads to Synthesia. He then picks a template, chooses an avatar, add relevant content to the scenes, and, just like that, the video is ready - and all of that in 4 languages!
Here's what Nathan and his team appreciate most:
- AI Avatars & Voices: The 140+ diverse stock AI Avatars and 120+ AI voices provide an easy way to create engaging, relatable video.
- Flexibility: Effortless video updating without having to rely on new voice recordings.
- Templates: Branded and customizable templates save time and ensure consistency in video content.
Upon evaluating different alternatives, Synthesia clearly stood out as the tool that worked best for our application in e-learning.
— Nathan Telford, Senior Media Supervisor
The Results
The adoption of Synthesia's AI video creation platform led to impressive results:
- Volume & Efficiency: In just about a year, a team of three creators has produced over 2,000 micro videos.
- Time-Savings: The team was able to reduce the video processing time from ten to three days, resulting in 70% time savings.
- Multilingual Content: TTEC now creates learning content in 4 languages, without relying on expensive voice-over artists.
Honestly, we save days, not just hours in creating and editing videos using Synthesia. It makes it a lot smoother to get content out.
— Nathan Telford, Senior Media Supervisor