# How TTEC cut video production time by 70%

We spoke with Nathan Telford, Senior Media Supervisor at TTEC. He and his team use Synthesia to create compelling e-learning videos for TTEC's clients and internal workforce.

### 2000
videos in less than a year

### 70%
time savings per video

### 4
different languages

TTEC is one of the largest, global CX technology and services innovators for end-to-end, digital CX solutions. The Company delivers leading CX technology and operational CX orchestration at scale.

**Industry**  
IT Services  
**Headquarters**  
US  
**Company size**  
Enterprise: 1000+

### Industry Context

Customer experience firms must train internal and client teams rapidly across languages. Outsourced voiceover and rigid formats are expensive, slow, and hard to keep fresh.

### The Challenge

Creating and sustaining engaging e-learning video content was a constant challenge for Nathan's team. They worked a lot with external voiceover artists, which came with some drawbacks:

- **Lack of Flexibility:** Updating content from outsourced voice-over professionals proved to be difficult, often resulting in the need for re-recordings.
- **Time-consuming:** The production process took time since iterations would require additional recording.
- **Hard to localise:** Localizing content for TTEC's global audience requires sourcing voice-over actors for each language, which is not only time-intensive but also costly.

> **_The editing and maintenance process of professionally voice-over recorded content has been our biggest bottleneck. We needed something faster, easier, and more flexible._** 
> 
> — Nathan Telford, Senior Media Supervisor

### The Solution

With Synthesia, TTEC was able to streamline its e-learning video production process. The team now creates and edits short introduction and definition videos with ease.

**This is how they go about creating e-learning videos today:**  
Instructional designers provide the script that Nathan uploads to Synthesia. He then picks a template, chooses an avatar, add relevant content to the scenes, and, just like that, the video is ready - and all of that in 4 languages!

**Here's what Nathan and his team appreciate most:**

- **AI Avatars & Voices:** The 140+ diverse stock AI Avatars and 120+ AI voices provide an easy way to create engaging, relatable video.
- **Flexibility:** Effortless video updating without having to rely on new voice recordings.
- **Templates:** Branded and customizable templates save time and ensure consistency in video content.

> **_Upon evaluating different alternatives, Synthesia clearly stood out as the tool that worked best for our application in e-learning._**  
> 
> — Nathan Telford, Senior Media Supervisor

### The Results

The adoption of Synthesia's AI video creation platform led to impressive results:

- **Volume & Efficiency:** In just about a year, a team of three creators has produced over 2,000 micro videos.
- **Time-Savings:** The team was able to reduce the video processing time from ten to three days, resulting in 70% time savings.
- **Multilingual Content:** TTEC now creates learning content in 4 languages, without relying on expensive voice-over artists.

> **_Honestly, we save days, not just hours in creating and editing videos using Synthesia. It makes it a lot smoother to get content out._**  
> 
> — Nathan Telford, Senior Media Supervisor