# How Xponential Fitness Produces Training at Scale for 3,000+ Studios

We interviewed the team at Xponential Fitness and YogaSix, one of Xponential's flagship brands. They shared how their L&D team uses Synthesia to produce professional training at a speed and scale that traditional production couldn't match.

### 1-day revisions  
replacing a process that previously took days

### **5x faster**  
than traditional video production

### 95%  
of videos passed brand QA on first review

Xponential Fitness, Inc. is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga.

**Industry**  
Service

**Headquarters**  
US

**Company size**  
Mid-Market: 100 - 1k

## **Industry Context**
In boutique fitness, training is the product. For Xponential's franchise network, the content that teaches instructors how to deliver classes isn't supplementary material — it's what franchisees pay for. Quality has to be high, content has to stay current as methodologies evolve, and training has to reach instructors across dozens of markets. A production model that costs tens of thousands per project, ties content to individual on-screen talent, and requires every update to be a full reshoot can't support that.

## **The Challenge**
Before Synthesia, training content ranged from iPhone footage in empty rooms to full professional studio shoots — and both created the same core problem:

- **Content that couldn't keep up:** iPhone-recorded talking heads were quick to make but inconsistent in quality and hard to update. Studio productions looked polished but ran $10K-$30K, took days to film, and were tied to specific on-screen talent — meaning when that person moved on, the instinct to reshoot rarely got acted on.
- **Every revision was a production event:** A single updated term or rebranded methodology meant rebooking talent, rescheduling studio time, reshooting, and re-editing. Updates got delayed, and training lagged behind the business.

> _"Any revision would need a reshoot, rebooking of the talent, rescheduling the studio, and a re-edit. It took days, so people put it off, and the content fell out of date. With Synthesia, if I get a revision note, it's done by the end of the day."_ — Matt McCabe, eLearning Media Designer, Xponential Fitness.

## **The Solution**
Xponential chose Synthesia for its [best-in-class AI voices](/content/features/ai-voice-generator/index.html), visual lip sync, and a sales process that took time to understand their specific needs. The YogaSix bridge training — a paid program for existing yoga instructors learning YogaSix's methodology — is one example of how the team put it into practice, and it illustrates the wider workflow they've built across brands:

- **Script-first production:** Matt McCabe, eLearning Media Designer, locks [scripts in Google Docs, then uploads them to Synthesia](/content/tools/script-to-video-maker/index.html), producing one to two videos per day. The result: 96 [training videos](/content/learning-and-development/index.html) for YogaSix versus roughly 20 with a traditional studio shoot.
- **Custom avatars built for the brand:** The team created a fully [custom avatar](/content/features/avatars/index.html) that matches the look of a real YogaSix instructor. Veronica Najera, Vice President of Education at YogaSix, has her own personal avatar, giving the brand a consistent, recognizable presence across content.
- **Embedded in a larger eLearning ecosystem:** Synthesia videos sit inside SCORM-packaged eLearning courses, with video production and course development running in parallel — enabling faster delivery without sacrificing quality.

> _"The biggest shift compared to anywhere I've worked before is that video is no longer the bottleneck. In L&D, that has always been the case. It isn't anymore."_ — Matt McCabe, eLearning Media Designer, Xponential Fitness.

## **The Impact**
Xponential's L&D team delivered the YogaSix bridge training faster than expected, aligned with a key brand initiative, and raised the bar for what a small team can produce at enterprise scale.

- **96 training videos** produced for YogaSix bridge training  
- **5x faster** than traditional production — one to two videos per day vs. approximately one week per video  
- **95% first-pass brand QA approval** — only 5% of videos required any revision  
- **Same-day revisions** — the rebook-reshoot-re-edit cycle eliminated entirely  
- **5 brands, 3,000+ studios, 31 countries** — all served by a small L&D team that can now say yes to projects at the pace the business demands

> _"What we're building is core to how franchisees experience our product. The scale of it wouldn't have been possible with the resources we have without Synthesia."_ — Emilie Porter-Rand, Director of Learning and Development, Xponential Fitness.