# See our personalized Messi video campaign

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By

[Leander Sodji](/content/blog/authors/leander-sodji/index.html)

Product Marketing Manager at Synthesia

Create AI videos with 240+ avatars in 160+ languages.

In collaboration with PepsiCo brand Lay’s and UNIT9, 180Amsterdam we created a personalised video experience for the latest global interactive campaign featuring Lionel Messi - [Messi Messages](https://www.messimessages.com/index.html).

## About Messi Messages

Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. Even more - the experience supports Messi speaking 8 different languages.

The campaign also received a [Cannes Lion award in 2021](https://www.lovethework.com/work-awards/awards/cannes-lions/mobile?entry_type_id=17&year=2021).

## How does Messi Messages work?

The collaboration uses our cutting-edge AI technology to generate a synthetic version of the football player, enabling him to speak 8 languages. The experience is highly personalised, with more than 650 million video variations available in 8 languages.

## How was Synthetic Messi created?

All that was needed to create Messi’s synthetic avatar was recording Messi for 5 minutes in a green screen studio, speaking in his native Spanish. This original footage was then used to train Synthesia’s deep learning algorithms. And so Synthetic Messi was born.

## What were the results of the campaign?

### How can you build a similar personalized video experience for your business?

You can already today start planning and building [personalized video experiences](/content/post/personalized-video-examples/index.html) with Synthesia Personalization API. You can use our API directly ( [see documentation here](https://docs.synthesia.io/docs/getting-started)) or use it without any code via [our Zapier integration](https://docs.synthesia.io/reference/guide-synthesia-zapier).

## Leander Sodji

Leander Sodji is a Product Marketing Manager at Synthesia with 5+ years’ experience. He has consulted for WhatsApp and P&G, with strengths in market research, positioning, and content, focusing on customer success and AI video.