Snoop Dogg | Synthesia.io

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Snoop Dogg

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By Leander Sodji
Product Marketing Manager at Synthesia

Create AI videos with 240+ avatars in 160+ languages.

Synthesia was engaged by Craftww to help JustEat transcreate their widely successful Snoop Dogg advertisement (+10m views) into the Australian market.

Challenge:

JustEat's Australian subsidiary is called MenuLog, and the client wanted to leverage the successful campaign in all the markets they operate. However, they only recorded the original "JustEat" version of the advertisement.

Original JustEat version:

Did Somebody Say - Just Eat ft. Snoop Dogg (Official Video w/ subtitles) - YouTube
Did Somebody Say - Just Eat ft. Snoop Dogg (Official Video w/ subtitles)

Solution:

With the help of Synthesia’s AI video synthesis technology we enabled Snoop Dogg to replace "JustEat" with "MenuLog" by changing the lip movements in all the shots in the advertisement.

Synthesia MenuLog version:

Menulog | Snoop Dogg Commercial - (25.11.2020) - YouTube
Menulog | Snoop Dogg Commercial - (25.11.2020)

Outcome:

A huge cost saving of not to produce the same advertisement twice. No creative compromise when transcreating the advertisement to a new market.

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Leander Sodji

Leander Sodji is a Product Marketing Manager at Synthesia with 5+ years’ experience. He has consulted for WhatsApp and P&G, with strengths in market research, positioning, and content, focusing on customer success and AI video.

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