# 20 (AI) Training Video Stats You Need to Know In 2024 The rapid adoption of AI video is transforming many industries, with L&D being no exception. In this report, you can discover the latest trends and insights into the role of video in training, as shared by 102 Synthesia users in the L&D space. To provide additional context, the report also includes commentary from various industry experts. ## Top 5 video L&D stats ✨ - 98% of respondents consider **video important for their organization's L&D strategy**. - 97% of respondents find video **effective in helping employees retain information** they get in training. - 97% of L&D professionals find video **more effective than text-based documents**. - The average training video production time was **reduced by 8 days (62%)** by using modern AI tools. - The top 3 biggest obstacles for producing video content for L&D in 2023 are: **time, updating/re-recording content, ensuring videos are engaging**. ## How is video used in L&D today? It is widely known that learners are fond of video, but what is the perspective of L&D professionals on its significance? This section provides information on the frequency of video usage, popular topics, and the main reasons for choosing it as a training format in 2023. **Stat 1:** 98% of respondents think that **video is important for their organization's L&D strategy**. **Stat 2:** In 2023, the most popular training content delivery formats are [training videos](/content/post/training-videos/index.html) **, slide presentations and eLearning**. **Stat 3:** The most popular training video types in 2023 are: **presenter-led, screencast, animated**. **Stat 4:** Top 3 training video topics in 2023: **technical training, employee development & employee onboarding**. **Stat 5:** The **top 3 reasons** for using video in L&D are: **microlearning, more on-demand learning content/SDL, content in other languages**. ### Beyond numbers: what do the experts think? > _To add, resource allocation plays a role in the popularity of videos in L&D..._ > > _I would also add a couple more possible obstacles when it comes to video- searchability and the lack of uniform access to technology..._ > > _Microlearning being named the top reason people include video in their L&D strategy implies they’re thinking about content that tackles specific problems..._ ## Challenges of video creation in L&D AI has made video production much easier, but that wasn’t always the case. Traditional video production has many limitations, and here's how L&D teams approached video creation before leveraging AI. **Stat 6:** **16%** of respondents have not made videos before using AI because it's **too time-consuming**, they **lack specialized skills**, and it's **too costly**. **Stat 7:** The **top 3** most time-consuming aspects of traditional video production in L&D are: **editing, filming/creation, scriptwriting**. **Stat 8:** The **top 3 biggest obstacles** for producing video content for L&D in 2023 are: **time, updating/re-recording content, ensuring videos are engaging.** **Stat 9:** The **4 primary benefits** of using [AI tools](/content/post/ai-tools/index.html) in video production are: **reduced production time, reduced production cost, ease of updating content** and **ease of localization.** ### Beyond numbers: what do the experts think? > _Ease of updating is the master key that opens many new doors for potential video delivery..._ > > _I’m surprised and saddened that people are still seeing time, costs, and skills as a barrier to creating video content..._ ## Traditional video production vs AI Most respondents have created videos the traditional way before turning to AI video production. **Stat 10:** Before AI video, an employee spent an average of **45 hours per month** producing training videos. With Synthesia, they can save up to **34%** of this time. **Stat 11:** After using AI, the average training video length was **reduced by 1.2 minutes**, which is a 12% decrease. **Stat 12:** Training video production time decreased **from 13 days to 5 days** on average since using AI, which is a **62%** decrease. **Stat 13:** **43%** of respondents claim AI tools have **replaced** traditional video production processes in their organization. **Stat 14:** The **top 3 parts** of video production that have been fully or partially replaced by AI are: **voiceover actors, self-recording (video&audio), video production companies**. ### Beyond numbers: what do the experts think? > _Wow… that video production time saved figure is impressive..._ > > _One the biggest aspect I am looking AI to improve is the editing aspect..._ > > _The big benefit I see here is the reduction in average video length..._ ## The effectiveness of video in L&D Video is undoubtedly an attractive format for training, appealing to both students and L&D professionals. **Stat 15:** 97% of respondents find video **effective in helping employees retain information** they get in training. **Stat 16:** 97% of L&D professionals find video **more effective than text-based documents**. **Stat 17:** Most popular metrics used to measure the success of video-based training: **learning satisfaction scores, course completion rate, average time to completion**. **Stat 18:** **57%** of respondents have seen a positive impact on the **completion rates of training courses** with the use of AI video. **Stat 19:** **60%** of respondents have seen a positive impact on the **average time to completion of training courses** with the use of AI video. **Stat 20:** **68%** of respondents have seen a positive impact on the **learning satisfaction scores of training courses** with the use of AI video. ### Beyond numbers: what do the experts think? > _I think one of the nice things about video over other formats is that you can track it..._ > > _We all know how to watch a video..._ > > _97 pc! That’s quite impressive..._ ## The future of AI video in L&D The data shared in this report indicates that AI video is becoming increasingly important in the L&D space. The insights shared by Synthesia users show that video is a valuable tool for training, but that creating high-quality videos can be challenging. However, AI video solutions are proving to be a game-changer, making video production faster, more cost-effective, and more accessible. As L&D experts seek to improve their training programs and keep pace with the latest trends, AI video is definitely worth exploring.