Cold Call Coaching & Practice - Get Reps Ready to Dial

Turn cold calls into booked meetings

Reps learn the theory in training. Cold call coaching is where they practice it, get feedback, and get ready to dial.

Practice cold calls with Interactive Avatars

Reps cold call a lifelike Avatar that brushes them off, objects, and tries to end the call, just like a real prospect. Built around your market, not a generic simulation.

Cold call coaching after every call

An AI coach breaks down each call the moment it ends, from how you opened to how you handled the brush-off, and tells you exactly what to work on next.

Measure and track progress across your sales team

See how cold calling skills are improving across the team, and where the gaps are, right down to the individual attempt and transcript.

Enterprise-grade security, built in

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Roll out cold call coaching across the org with confidence. SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliance, SSO, and SCIM all come built in.

From cold call reluctance to cold call confidence

Before Roleplay Sessions

• Practice happened on live prospects
• Coaching varied by manager
• Call reluctance went unaddressed
• Training rarely made reps ready

After Roleplay Sessions

• Reps practice before every real dial
• Every rep coached consistently
• Weak spots surface early in analytics
• Training turns into real, booked meetings

4.7

from 2,000+ reviews on G2

“We were blown away by how real and context-aware the roleplays felt – our employees actually wanted to come back and practice.”

Sr. Director of Field Enablement at Fortune 10 company

CREATE · PRACTICE · COACH · MEASURE

How cold call coaching works

Turn the cold call training your reps already watch into hands-on practice, coaching, and measurement.

1. Create
   Build a cold call scenario in minutes, right inside the training video your reps already watch.

2. Practice
   Reps run a live cold call with an Avatar that plays the prospect and pushes back with real brush-offs. Retry as often as needed, with no prospect on the line.

3. Coach
   The moment the call ends, an AI coach asks how reps think it went, then walks them through it, from the opener to the ask, just like a real coach.

4. Measure
   See who's improving, where calls drop off, and which skills turn dials into meetings, right down to the individual attempt and transcript.

Practice getting past every brush-off

Cold calls are won or lost in the first ten seconds, on the objections reps hear every day. Cold call coaching lets them practice getting past each one until it is second nature.

"I'm not interested"

Practice earning ten more seconds and turning a reflex no into a real conversation.

"Just send me an email"

Practice keeping the prospect on the line and giving them a reason to talk now.

"We already use someone"

Practice opening a gap and creating doubt without criticizing the incumbent.

"I don't have time right now"

Practice respecting the pushback while still landing the ask for a meeting.

Cold call coaching FAQs

What is cold call coaching?

Cold call coaching is practice and feedback that helps reps get better at cold calling. At Synthesia, it is delivered through Roleplay Sessions: a rep runs a live cold call with a realistic AI prospect, then an AI coach scores the call and shows them what to improve.

How does cold call coaching work?

A rep picks a scenario and starts a live cold call with an AI prospect, out loud, just like a real dial. The prospect responds in real time, so the rep practices the opener, the brush-off, and the ask. When the call ends, an AI coach scores it and explains what to do better.

What makes cold call coaching effective?

It works because it combines the three things that actually build skill:

1. Realistic practice
2. Immediate feedback
3. Repetition

How realistic is the AI prospect?

The prospect is a realistic Interactive Avatar that reacts to what the rep actually says, not a fixed script, so no two calls go the same way.

Do reps need a script or any setup to start?

Not at all. Reps do not read from a script, and there is nothing to download. They open the roleplay in a browser, allow their microphone, and begin the call.

How are reps scored on a cold call Roleplay Session?

Each cold call is graded on a rubric you set. It looks at the moments that make or break the call: the opener, whether the rep earns attention, how they handle the brush-off, the reason to care they give the prospect, and how they ask for the meeting.

Can I customize cold call scenarios for my business?

Yes. You can build cold call scenarios around your market, your buyers, and your offer. You set the industry, the prospect persona, their personality, and the language.

How does cold call coaching fit with our existing sales training?

It slots into what you already do.

What languages are cold call roleplays available in?

Roleplays run in English, German, Spanish, and French, and more are coming.

Is it secure and compliant for enterprise use?

Yes. Roleplay Sessions ships enterprise-ready and covers the certifications security teams look for.