AI Sales Roleplay & Coaching - Get Reps Ready to Close Deals

Turn sales training into deals reps can close

Reps learn the theory in training. AI sales roleplay is where they practice it, get coached, and get ready to sell.

Practice real buyer conversations with Interactive Avatars

Reps talk to lifelike Avatars that play the buyer, raise objections, and push back, across cold calls, discovery, and negotiation.

Coach reps on the selling skills that drive revenue

An AI coach scores every call against your sales skills rubric and gives personalized feedback on how to handle the next objection or close.

Measure and track progress across your sales team

See which reps are ramping, where the skill gaps are, and whether your sales training is actually moving win rates and quota attainment.

Enterprise-grade security and compliance, built in

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Everything your security team needs, already in place: SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliant, SSO and SCIM.

From forgettable sales training to practice that makes rep ready

Before Roleplay Sessions

After Roleplay Sessions

4.7 from 2,000+ reviews on G2

“We were blown away by how real and context-aware the roleplays felt – our employees actually wanted to come back and practice.”

Sr. Director of Field Enablement at Fortune 10 company

How AI sales roleplay works

Turn your sales training into hands-on practice in four steps, with no studio, camera, or coaching bottleneck.

  1. Create
    Build a sales roleplay in minutes, right inside the training video your reps already watch.
  2. Practice
    Have a real, back-and-forth conversation with an Avatar that plays the buyer and pushes back with realistic objections. Retry as many times as you want, with no deal on the line.
  3. Coach
    AI sales coaching asks how you think the call went before showing your score, then walks you through it. You can ask follow-ups, just like a real coach.
  4. Measure
    See which reps are improving, where the gaps are, and which selling skills move the number, right down to the individual attempt and transcript.

Practice every sales conversation that moves a deal

Every deal turns on a handful of high-stakes conversations, and most reps only get to practice them live, on real pipeline. AI sales roleplay lets them rehearse each one first.

Cold calls

Rehearse the opener, handle the instant brush-off, and earn the next meeting against a buyer who is busy, skeptical, and ready to hang up.

Discovery calls

Practice asking sharp questions, uncovering real pain, and qualifying the deal without turning the conversation into an interrogation.

Objection handling

Work through pricing pushback, "we already have a tool," and stalls, so reps stay composed and keep the deal moving when a buyer resists.

Negotiation

Rehearse holding price, trading concessions, and protecting margin when procurement pushes hard for a discount.

Renewals and expansion

Rehearse renewal conversations, upsell asks, and at-risk saves, so account teams protect and grow revenue in every customer call.

Field sales

Build skill where there is no call to record, from the shop floor to field sales visits.

AI sales roleplay FAQs

What is AI sales roleplay?

AI sales roleplay is a live practice conversation between a rep and a realistic Avatar instead of a colleague. At Synthesia, it is delivered through Roleplay Sessions: the rep rehearses a real scenario like a cold call or discovery call, and the Avatar listens, responds, and pushes back in real time, just like a real buyer would.

How does AI sales roleplay work?

AI sales roleplay within Roleplay Sessions follows a simple loop: create, practice, coach, and measure.
First, you build a Roleplay scenario in minutes, right inside the training video your reps already watch.
Then reps practice the conversation with an Avatar that responds and pushes back in real time. The coach asks how they think it went before showing the score, then walks them through it, and reps can ask follow-ups, just like a real coach.
Finally, managers track skill uplift in analytics, right down to the individual attempt and transcript. Reps can repeat the scenario as often as they want to improve over time.

Do reps need a script or any setup to start?

No. Reps do not need a script. They join the sales roleplay in a web app and start talking, and the Avatar carries the conversation naturally from there.

How are reps scored?

Every roleplay is scored against a skills rubric that you control. After each call, the AI coach gives personalized feedback on what went well and what to improve, and each rep’s scores are tracked across attempts so progress is visible over time.

Can I customize roleplay scenarios for my business?

Yes. You can build roleplays for the conversations your reps actually run, including cold calls, discovery calls, and objection handling, with negotiation expanding over time. Each scenario is customizable by industry, buyer persona, personality, and language, so the practice reflects your real deals.

How do managers measure skill uplift?

Managers use a built-in analytics portal that shows KPIs, score distributions, skill breakdowns, and drill-down to individual transcripts. You can see who is improving, where the gaps are, and whether training is working across teams.

How does AI sales roleplay fit with our existing training?

It builds on the training you already run. Roleplay is part of the Synthesia platform, so your training videos and your practice live in one place.

What languages are Roleplay Sessions available in?

Roleplays are available in English, German, Spanish, and French. The wider Synthesia platform supports 160+ languages.

Is AI sales roleplay secure and compliant for enterprise use?

Yes. Roleplay Sessions are enterprise-ready out of the box, with SOC 2 Type II, ISO 27001, 27701, and 42001 certification, GDPR compliance, and SSO/SCIM for access control.